Portfolio
Projects
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Badger State Brewing - Beer Releases & Email Strategy
To help a prominent Green Bay, Wis. brewery drive taproom traffic and retail sales, I spearheaded a full overhaul of their email marketing ecosystem. I established mobile-first templates, refined the brand’s voice alongside the CEO, and implemented data-driven audience segmentation.
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Results:Â Average open rates tripled and doubled clicks per email, creating a high-converting channel for beer releases and flash sales.
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The Barrel Haus Wedding & Events Promotion
To support Badger State’s packed event calendar and expand their private venue rentals, I partnered with their marketing team to build high-converting email campaigns. Beyond promoting public events, I created evergreen venue highlights and built automated email workflows to streamline private event inquiries and speed up booking follow-ups.
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Key Deliverables: Promotional campaign copy, evergreen venue highlight emails, and automated lead-nurturing workflows.
Banking on Connections Podcast
To expand strategic engagement across the financial and housing sectors, I launched and produced a government sponsored enterprise's flagship podcast, Banking on Connections. Serving as producer and rotational host, I set the editorial vision to ensure every episode highlighted key corporate milestones, industry expertise, and community impact.
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Key Focus Areas:Â Economic and banking insights, organizational leadership, and employee skill development.
Polymyth Productions Partnership
To support high-level film and commercial sets, I regularly partner with Polymyth Productions—a premier Chicago video agency—as a video and audio production assistant. From independent feature films to high-budget digital campaigns, I provide versatile on-set support to ensure complex shoots run seamlessly and stay on schedule.
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Production Scope: Independent feature films, commercial shoots, and digital brand content.