Expertise & Services
My Approach: Forget the vague concepts and marketing-speak. I’m an extension of your team that focuses on clear communication and measurable progress.
Marketing Process Optimization
Turning chaos into a repeatable system.
I look under the hood of your marketing operations to find the friction. Whether it’s streamlining email ecosystems or refining campaign launches, I build the infrastructure that makes work feel less like a fire drill.
- Email Ecosystem Audits & Migration: Reviewing current platforms, cleaning lists, and setting up automated workflows that work in the background.
- Campaign & Content Frameworks: Standardized checklists and editorial workflows for all communication channels to ensure every campaign is stress free.
- Stakeholder Communication Paths: Building the escalation and approval paths that keep projects from stalling in someone’s inbox. Notify the right people at the right time.
Copywriting & Content Production
High-impact copy for precision-driven industries.
I specialize in industries where accuracy is a requirement, not an option. I translate technical, financial, or academic concepts into approachable language that builds trust. Beyond the page, I provide the technical production to bring those stories to life—ensuring your voice remains consistent across every channel.
- Editorial & Digital: Press releases, thought leadership articles, business narratives, and high-conversion email marketing campaigns.
- Audio/Visual: Podcast production and hosting, video scripting and editing, and voice-over talent.
- Crisis & Change Management: Messaging and response protocols for operational outages, brand challenges, or internal transitions like software roll outs.
Project & Stakeholder Management
The dedicated liaison between vision and reality.
This is the "invisible" work that keeps a project from stalling. I serve as the dedicated liaison between technical teams, leadership, and external partners. By balancing creative ambition with operational constraints, I ensure every initiative stays on brand, on budget, and on schedule.
- Website Management & Operations: Serving as the point person for site updates, CMS management, and coordinating with developers to ensure your digital presence is always current.
- Third-Party & Vendor Liaison: Serving as the primary point of contact for agencies and partners to keep external work aligned with internal goals.
- Creative & Technical Briefs: Translating executive vision into actionable specs for developers and designers so nothing is lost in translation.
Pricing
At the end of the day, I’m here to provide your business with relief and results.
Every business has different priorities and constraints. I don’t believe in one-size-fits-all packages. Whether you need a high-level strategic roadmap for a single quarter or a long-term partner to manage your daily communications, I offer flexible engagement models tailored to your specific goals.
Fixed-Scope Projects & Engagements
Best for defined project needs and solving specific, priority friction points.
Need to overhaul your website, audit your email ecosystem, or build a campaign launch playbook? I work on a flat-fee basis, providing a clear roadmap and a finished product without the uncertainty of hourly billing.
Common Projects: Email audits, campaign frameworks, new website project management.
Ongoing Support & Retainers
Best for those who need consistent, reliable execution.
I offer flexible monthly partnerships tailored to your specific volume of work. This model ensures you have a dedicated liaison on call to manage your communications and digital channels, regardless of the size of the project.
Common Engagements: Ongoing website management, email marketing, light-touch operational support.
Custom Consulting & Sprints
Best for urgent needs or high-stakes transitions.
When you need an expert on call immediately, I offer daily or weekly rates to provide intensive, focused support. This allows for rapid-fire execution when the timeline doesn't allow for a full project scope.
Common Scenarios: Urgent strategy, crisis management, high-intensity transitions, and last minute work.
Next Step: Let’s Have a Conversation
I start every engagement by looking at what you actually need—not what I can sell you. If a project can be handled in-house with a little guidance, I’ll tell you. If it needs a full-scale overhaul, we’ll build a plan for that. My goal is to provide high-impact work that fits your current stage of growth.